ABOUT

Andrea Doering is a Berlin-based creative director and digital fashion designer working at the intersection of couture, technology, and immersive storytelling. With a background spanning leading fashion houses such as Louis Vuitton, Chloé, Marc Jacobs and Dorothee Schumacher, she now focuses on phygital fashion, 3D design, and AI-generated art.

She currently leads the creative direction and digital realization of Virtual Couture, a state-funded research project at Kunstgewerbemuseum Berlin exploring the metaverse potential of historical fashion. Her work has been showcased at The Royal Institution London, Fashion Film Festival Milano, and London Fashion Week through acclaimed collaborations such as Laugesen x Andrea Doering.

As a lecturer at institutions including AMD Berlin and Macromedia University, she shares her expertise in AI, digital couture, and 3D workflows to shape the next generation of fashion design. Her practice combines cultural research, innovation, and visual experimentation — reimagining fashion as an evolving language of the future.